AI search8 minute read
How to Make Your Therapist Website Ready for AI Search
The specific technical checklist behind AI search readiness: what's already handled, what to check yourself, and which AI crawlers to actually let in.
Author
Jack
Jack writes practical guidance for therapists building and growing private practices.
Jack focuses on clear, useful articles that help therapists make confident decisions about their practice, visibility and website.
Articles by Jack
23 articles
Training & CPD9 minute read
Level 4 Diploma in Counselling: Is It Enough for Private Practice?
A Level 4 Diploma can get you BACP registered and seeing private clients, but it has real limits. What it actually covers, and what SCoPEd changes.
Therapist websites8 minute read
GDPR Compliant Website for Therapists: A UK Checklist
What actually makes a therapist website GDPR compliant: cookies, your enquiry form, third-party tools and where your data ends up being stored.
Marketing8 minute read
Are Therapy Directories Worth It?
Counselling Directory costs from £24.50 a month, BACP's from £76 a year. What UK therapists actually say about the return, and when a listing pays off.
Social media13 minute read
Should Therapists Use Social Media? Boundaries and Ethics
BACP and UKCP both allow therapists on social media, but expect clear boundaries. What their guidance actually says, and a simple policy you can use.
Therapist websites9 minute read
Website Accessibility for Therapists: A UK Guide
What UK law actually requires for therapist website accessibility, what WCAG 2.2 AA means in practice, and the most common mistakes to fix first.
AI search12 minute read
Will AI Search Change How Clients Find a Therapist?
What Google's AI Overviews and tools like ChatGPT actually mean for how clients find a UK therapist, and what your website genuinely needs to do about it.
Starting a practice10 minute read
DBS Checks for Therapists: A UK Guide
Do UK therapists need a DBS check? What basic, standard and enhanced checks actually cover, how self-employed therapists can now apply for one, and what it costs.
Marketing7 minute read
How to Market Yourself as a Therapist
A practical, ethics-first guide to marketing yourself as a therapist in the UK: positioning, professional body rules, and a realistic weekly routine.
SEO6 minute read
Backlinks for Therapists: Where Genuine Ones Actually Come From
Where legitimate backlinks for therapists actually come from, what Google calls a link scheme, and two realistic ones worth pursuing this month.
Starting a practice9 minute read
Professional Indemnity Insurance for Therapists: A UK Guide
What professional indemnity insurance actually covers for UK therapists, how it differs from public liability, what registration bodies require, and typical costs.
Starting a practice13 minute read
GDPR for Therapists: A Guide to Client Records and Data Protection
A practical guide to UK GDPR for therapists: whether you need to register with the ICO, what counts as special category data, how long to keep records, and what to do if something goes wrong.
Therapist websites9 minute read
Website Builder or Custom Website: What Should a Therapist Choose?
A website builder like Wix or Squarespace looks like the obvious choice for a therapist website, but it isn't always the right fit. A clear way to decide.
SEO8 minute read
Local SEO for Therapists: A Practical Checklist
A practical guide to local SEO for therapists: set up your Google Business Profile, choose between an address and a service area, and get genuine reviews.
Therapist websites8 minute read
Website Maintenance for Therapists: What It Actually Costs
What website maintenance really involves for a therapist website, what it costs across DIY, freelance and done-for-you routes, and what happens if you skip it.
Starting a practice10 minute read
Sole Trader or Limited Company for Therapists? A UK Comparison
How UK therapists can compare sole trader status with a limited company: liability, tax, Companies House costs, and a simple way to decide which fits.
SEO9 minute read
SEO for Therapists: A Beginner's Guide
How search engine optimisation actually works for a therapist or counsellor website, explained without jargon, plus the on-page and local SEO basics worth doing first.
Starting a practice8 minute read
How Much Should Counsellors Charge? Pricing a Private Practice
A step-by-step way to work out how much to charge for counselling, starting from your real costs and income goal rather than a guess or a competitor's price.
Starting a practice8 minute read
How to Get Your First Counselling Clients
Referrals, a directory listing, a simple website and tracking what converts: a realistic guide to finding your first counselling clients in the UK.
Therapist websites6 minute read
Do Therapists Need a Website?
Directory listings and social media get you found, but only a website you own shows your fees, policies and FAQs in full. What each gives you, and when to wait.
Therapist websites8 minute read
How Much Does a Therapist Website Cost in the UK?
A plain-English breakdown of what a therapist website actually costs: DIY builders, freelancers and agencies, and what's included versus billed separately.
Therapist websites9 minute read
What Should a Therapist Website Include?
The pages, trust signals and practical details a therapist or counsellor website needs, from your homepage and fees to accessibility and GDPR.
Starting a practice11 minute read
How to Set Up a Private Therapy Practice in the UK
A practical guide to setting up a private therapy practice in the UK: qualifications, insurance, fees, client records, marketing and getting found online.